Not Your Mother’s Vinyl

Having neglected album cover art for a while, it’s high time we revisit the topic. Those lamenting the decline of vinyl, or perhaps more aptly, album cover art itself need not fear. While vinyl and CD’s went the way of the bargain bin in exchange for compact hand-held devices that could hold our ever-growing appetite for convenience and quantity, a community of art lovers clung steadfastly to their collections.

Turntable
Turntable

Some allowed theirs to collect dust, but could not or did not part with their favorites. Still others, sent them the way of the garage sale or flea market, and for a while it seemed they might disappear altogether as record store chains Sam Goody and Tower Records clung to the capitalistic vines.

Enter new artists.

For at least the last several years, musicians have experimented with releasing their music in a variety of formats. By creating limited editions, pre-orders, early single releases, and mastering the art of releasing a studio version, a deluxe pack with extra tracks, live versions, digital first, and yes, even vinyl, the new artists have the opportunity for mass appeal.

Vinyl, Insert, and Cover
Vinyl, Insert, and Cover

One such limited vinyl pressing Imaginary Numbers came in the form of a November 2013 acoustic album (accompanied by a YouTube release of a single and a quick bi-coastal tour in the U.S and Toronto) from alternative/punk rock band The Maine. The music on it , while melancholy, is “therapy,” according to lead singer, John O’Callaghan, and kudos are in order for an excellent recording. What makes the plastic unique is what can best be termed as Magic Spin Art vinyl; it is as though someone blew out the candles on the cake that graces the cover, scattering hot wax over all of the icing and placed the whole deal in a centrifuge.

Cool.

Lyrics
Lyrics

The added insert featuring a black and white photo of the band on one side and lyrics on the other is reminiscent of the expectation of those of us who still consider 50 a figment of our imagination.

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